CPQ software for
digital sales

The CAS Merlin CPQ configurator solution enables fast and error-free product configuration and the creation of quotations based on the modular principle. The solution also serves as an interface between product experts and sales and as an interface between sales and end customers.

CAS Merlin CPQ is based on the basic Sales CPQ module. The configuration interface can be used to configure solutions, calculate prices, create documents and map various use cases.

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Your advantages with CAS Merlin CPQ at a glance

  • Optimized workflows thanks to intelligent assistants Augmented Intelligence Assistants (AIA®) efficiently support your sales teams in creating the perfect configuration for the end customer.
  • Integrated feasibility check The automatic comparison of the set of rules with the quotation configuration guarantees error-free quotations.
  • Inspiring customer centricity With CAS Merlin CPQ, you can design your sales processes to be customer-oriented, efficient and digitally map relevant touchpoints – so that initial contacts become enthusiastic customers.
  • Transparent order costing With the transparent view of prices and calculations, purchase and sales prices as well as product margins can be displayed and optimized at a glance.
  • Agile collaboration Improved communication and faster internal coordination with customers and colleagues.
  • GDPR-compliant and fair.digital The "Made in Germany" and "Hosted in Germany" quality seals and the award of the fair.digital seal of approval, guarantee the highest standards of data protection.
Would you like to experience CAS Merlin CPQ in practice? Arrange a demo appointment

Customized modules for every need

One solution, many possible applications

Whether digital sales processes, tailor-made and customer-centric quotation preparation or guided selling with the help of smart CPQ assistants – with CAS Merlin CPQ you can strengthen your team and gain more time for your customers. Discover the customized modules and individual application options of the CPQ and AIA® solution.

Digital sales process With the main Sales CPQ module, you can extend your quotation creation and sales processes far beyond pure product configuration and create inspiring customer experiences. chevron_right Sales CPQ
Digital lead generation With Customer CPQ, your end customer can use Guided Selling to configure and visualize their individual desired product even before the first sales contact.

Customer CPQ
Multi-channel sales With Reseller CPQ, you can link your sales processes with the processes of your dealers and work together digitally. Benefit from a complex network of sales channels. chevron_right Reseller CPQ
Digital sales in practice With the AIA® Optimization module, you can address customer requirements and configure an optimal offer with the support of intelligent assistants. chevron_right AIA® Optimization
Digital collaboration The AIA® Collaboration helps to keep all those involved in the quotation process fully informed. The module enables experts to work together in one system. chevron_right AIA® Collaboration

Success with augmented intelligence

The digital customer journey with AIA®

AIA® (Augmented Intelligence Assistants) are intelligent assistants that guide users through process steps and make various everyday tasks easier for them, automating and accelerating processes in sales, marketing, service, support and product and project management.

The intelligent assistants help you to optimize the individual customer journeys of your end customers. This take the pressure off your sales team thanks to clever functions. You have more time to look after customers individually and develop new leads into satisfied customers. This ensures a significant increase in sales efficiency.

Seamless integration into your
system landscape

As individual as your company: Integrate CAS Merlin CPQ into your existing system landscape and benefit from a continuous flow of information. Whether CRM, ERP or PLM system – all data is networked intelligently with each other via individual interfaces. Discover the technology behind CAS Merlin CPQ.

CPQ technology

More from the world of CAS Merlin CPQ

Do you have any questions?

We will be happy to advise you.

If you prefer to speak to someone our CPQ experts are available by telephone and would love to hear from you. You can also send us your questions, requests and suggestions using the contact form.


Sales Team
Phone: : +49 721 9638-901

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