CPQ system with AI assistants

Optimization of your calculation and quote processes

Missing information on customer requirements, coordination with internal stakeholders, and different levels of knowledge: lead development can be a lengthy and exhausting process for sales experts. Added to this, is the time factor. Proposal documents created in a hurry that are incorrect or inadequate lead to dissatisfied customers.

With a CPQ + AIA® solution from CAS Software AG we can help you to digitalize your sales and also perfect your entire sales and quotation process along the customer journey - data-based, agile and customer-specific.

Your CPQ advantages at a glance

From lead to excited customer

Whether in ETO processes or in classical sales, CPQ supports you along the whole customer journey.

Single source of truth

Optimize your quote processes with a CPQ tool based on a common knowledge database.

Thinking assistants (AIA®)

Intelligent assistants support sales teams in producing the perfect configuration for their end customers.

CPQ + AIA® for an optimal customer journey

Powerful. Innovative. Exciting.

Reach the next level of agile and efficient sales with CAS Merlin CPQ. Whether digital sales processes, tailor-made and optimized quote creation or guided selling with the help of smart CPQ assistants − we get sales teams up and running. Discover our CPQ + AIA® solution.

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Do you have any questions?

We will be happy to advise you.

If you prefer to speak to someone our CPQ experts are available by telephone and would love to hear from you. You can also send us your questions, requests and suggestions using the contact form.


Sales Team
Tel: +49 721 9638-901

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