CRM in marketing
for target group-specific campaigns
Successful lead generation requires creativity and the right digital marketing tool: as a central CRM system, CAS genesisWorld supports successful interaction with your prospects and customers.
Filter and select specific target groups, address your contacts individually, design personalized campaigns and optimize your marketing activities.
In short: with CRM, you can increase your marketing success and customize your activities for exceptional customer relationships.
Your CRM advantages for marketing at a glance
Fill the sales pipeline faster
with the right marketing tools
Address target groups personally:
design individual messages
With a complete view of customers, their product deployments and interests, you can communicate in a way that is both relevant and individual: easily compile your distribution lists using comprehensive search and filter functions, select your address data according to various criteria and take into account all the fields of your address data records to inspire customers with personalized messages in your mailings.
Generate high-value leads:
accelerate marketing and sales success
Sales and marketing must go hand in hand to guarantee successful lead generation and long-term customer satisfaction. In the central CRM solution CAS genesisWorld, all the information about your marketing and sales activities can be viewed transparently and networked. This ensures you always have a 360° view of the wants and needs of customers and prospects and can inspire them with the best service and a personal approach.
manage events with ease
Get closer to your customers and increase your visibility: whether online, hybrid or on site – with CAS genesisWorld you keep track of everything, from registration and participant management to event planning and evaluation, and organize events quickly, easily and in a structured manner.
Events einfach managen
Schaffen Sie Kundennähe und steigern Sie Ihre Bekanntheit: egal, ob online, hybrid oder vor Ort – mit CAS genesisWorld behalten Sie vom Anmelde- und Teilnehmermanagement über die Veranstaltungsplanung bis hin zur Auswertung den Überblick und organisieren Events schnell, einfach und strukturiert.
measure and optimize marketing activities
Real-time analytics make your performance visible – track your customer acquisition activities and stay on top of your marketing investments, ROI goals and budget plans. Use campaign-specific dashboards and indicator widgets to simply and easily create more visibility for success and costs at the click of a button. KPIs and reports provide you with the ideal basis for the targeted development of your marketing strategy and the successful management of your activities.