CRM in marketing

for target group-specific campaigns

Successful lead generation requires creativity and the right digital marketing tool: as a central CRM system, CAS genesisWorld supports successful interaction with your prospects and customers. 

Filter and select specific target groups, address your contacts individually, design personalized campaigns and optimize your marketing activities.

In short: with CRM, you can increase your marketing success and customize your activities for exceptional customer relationships.

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Your CRM advantages for marketing at a glance

  • Targeted communication, unique interactionsCategorize and store target groups based on relevant criteria and communicate with them in a personalized manner.
  • Transparent planning, structured event managementOrganize your events or training offerings and manage them directly in the CRM system.
  • One solution, many possibilitiesUse the interfaces to create e-mail marketing solutions and marketing automation software for your target group-specific communication.
  • Effective campaigns, high return on investmentSmart planning, automated implementation and transparent evaluation of your marketing campaigns.
  • Optimized work processes, ideal working environmentManage your marketing activities and customer interactions using your CRM as an information hub.
  • Digitally superior, without compromisesUse CRM to ensure that all processes are implemented in a GDPR-compliant manner and that data protection regulations are adhered to.
Design targeted marketing campaigns with CRM now! Contact us now

Fill the sales pipeline faster

with the right marketing tools

Address target groups personally:
design individual messages

With a complete view of customers, their product deployments and interests, you can communicate in a way that is both relevant and individual: easily compile your distribution lists using comprehensive search and filter functions, select your address data according to various criteria and take into account all the fields of your address data records to inspire customers with personalized messages in your mailings.

Effective campaigns:
embark on an inspiring customer journey

Every contact counts – with personalized, multi-level campaigns based on your CRM data, you can engage prospects with the right content throughout the customer journey, inspiring them and increasing your return on investment.

Generate high-value leads:
accelerate marketing and sales success

Sales and marketing must go hand in hand to guarantee successful lead generation and long-term customer satisfaction. In the central CRM solution CAS genesisWorld, all the information about your marketing and sales activities can be viewed transparently and networked. This ensures you always have a 360° view of the wants and needs of customers and prospects and can inspire them with the best service and a personal approach.

Excellent results:
manage events with ease

Get closer to your customers and increase your visibility: whether online, hybrid or on site – with CAS genesisWorld you keep track of everything, from registration and participant management to event planning and evaluation, and organize events quickly, easily and in a structured manner.

Marketing analytics:
measure and optimize marketing activities

Real-time analytics make your performance visible – track your customer acquisition activities and stay on top of your marketing investments, ROI goals and budget plans. Use campaign-specific dashboards and indicator widgets to simply and easily create more visibility for success and costs at the click of a button. KPIs and reports provide you with the ideal basis for the targeted development of your marketing strategy and the successful management of your activities.

More functions

Online surveys:
know how your service is received
Customer feedback provides valuable insights for improving your products and services: Design targeted questionnaires for any scenario, capture the responses and evaluate them directly in your CRM solution CAS genesisWorld. chevron_right
Automated workflows:
work faster and more efficiently
Say goodbye to routine tasks – automate your workflows and communication to create consistent, end-to-end processes and strong emotional connections. Use marketing automation to boost the efficiency of your team. chevron_right
Without ifs and buts:
GDPR-compliant opt-in processes
With CAS genesisWorld, you make no compromises when it comes to data protection and GDPR compliance. Obtain consent from your prospects and customers and document the desired type of contact in the appropriate contact file. chevron_right
Do you have any questions about CRM? Contact us

Strengthen your marketing with CRM 

We are happy to help you.

Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.


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Tel: +49 721 9638 - 188

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