AIA® – Augmented Intelligence Assistants

AIA® is short for Augmented Intelligence Assistants. Based on well-founded data and holistic knowledge, these thinking assistants strengthen the decision-making ability, design freedom of users and increase the efficiency of their daily work.

Unlike pure AI (artificial intelligence) or artificial intelligence applications, these "thinking assistants" do not make their own decisions. Instead, they assist the user, by guiding them through the respective process steps and thus facilitate a wide variety of tasks. The benefits in practice: All workflows and processes in sales, marketing, service, support, and project and product management are transparently automated and accelerated.

Likewise, business decisions can be made more easily thanks to an expanded knowledge base. At the same time, internal and external coordination processes are optimized. Organizational challenges and bottlenecks that used to cost valuable time are resolved with the support of AIA®. In this way, the customer-centric customer journey takes center stage holistically in communications with customers.

Our AIA®

A variety of intelligent wizards is directly integrated in the CRM, XRM and CPQ solutions from CAS Software AG providing user support across numerous scenarios.


Jump-start assistant

The start-up assistant offers quick, timesaving orientation right from the start - especially for the inspiring onboarding of new employees.

CAS Card Scanner

It's even easier to capture new business contacts on the go directly in the CRM + AIA® solution using the integrated CAS Card Scanner.

Picasso search

In daily use, the AI-based Picasso search suggests search results to the user which are based on individual search behavior making the results from the CRM more and more accurate in relation to customers and projects.

Sales Opportunity Assistant

The sales opportunity wizard simplifies and accelerates lead management in sales.

E-mail campaign assistant

The e-mail campaign assistant supports the creation and sending of personalized serial e-mails to provide customers with even more targeted information.

Relationship Assistant

Another AIA® enables customer satisfaction to be measured on the basis of the "fan principle".





With the help of AIA® Optimization, the customer journey can be made even more customer-centric. Thanks to multi-criteria optimization, offers are specifically tailored to customer requirements. For example, criteria for optimization can be defined, such as sustainability of delivery times or sales requirements. Based on the weighting, existing offers can be optimized or configurations that have already been started can be completed.


Vivi provides the sales team with valuable insights into real customer requirements and their needs. Vivi is constantly learning based on real data and visually suggests useful recommendations already during configuration. Suitable features are either highlighted in color or actively suggested for selection. In this way, for example, sales and advisory discussions about particularly varied products can be optimally conducted in a guided process in accordance with the guided selling principle, in order to design the entire sales and offer process along the customer journey in a data-based, agile, and customer-specific manner.

Variant view

The variant view enables users to view a variety of properties and features of a configuration in a structured manner. In this way, different combinations of features can be compared with each other on the basis of self-selected criteria such as price, weight or CO2 emissions, or, for example, high-runner and low-runner products can be identified.

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