Become a CAS Partner

Discover the benefits of a partnership in the areas of CRM & XRM, CPQ, membership management and Kanzlei CRM

As a CAS Partner you can offer your customers a great selection of solutions which will provide them with the best possible support for their day-to-day tasks. Additionally, with a CAS partnership you can leverage new sales opportunities in a growing market and rely on close and friendly cooperation with a reliable partner.

What's our partner philosophy? We ensure a successful cooperation of equals and together we can help to make your customers even more successful. True to our corporate principle: "Customer Centricity" you will also be the focus of our activities as a CAS partner.

Successful cooperation

We are all pulling together to make your customers even more successful. At the heart of it: expertise, quality and customer enthusiasm.

A tried and tested partner program

Benefit from a wide range of support services, attractive license and service opportunities and extensive cross-selling opportunities.

97 % recommendation rate

Become a partner - remain a partner. Sustainable partnerships are the rule with us and the best evidence there is of just how good our partner program really is.

Added value as a CAS partner

At a glance

  • New sales opportunities in a growing market
  • Attractive conditions for your company's success
  • Enjoy qualified support in each phase of your partnership
  • Discover a comprehensive solution portfolio for all company sizes
  • Be part of a growing ecosystem
  • High cross-selling potential
  • Excellent partner program
  • Benefit from many years of experience with more than 200 partners worldwide


Longterm customer relationships form the basis of successful and sustainable companies. With CRM + AIA® solutions from CAS Software AG, you are investing in future-proof CRM products that will help you optimize your customer management across all business areas and create inspiring customer relationships. The powerful CRM solutions from CAS Software AG have been impressing small and medium-sized companies for over 35 years.

What makes CAS solutions so special is their sophisticated range of functions, which can be flexibly customized to suit the size and requirements of the company. With our specialized industry solutions you can reach target groups such as car dealerships, tax consulting and higher education.


Fast response times and personalized offers are essential for the sale of complex products and services as they enable sales teams to create an individual, error-free proposal in the shortest possible time. With our intelligent assistants (AIA®) the user is guided through the quotation process and given optimal support. This facilitates both the customer experience and sales.

Our solution CAS Merlin CPQ is used by both SMEs and larger concerns from diverse industries. Thanks to its modular structure, you can customize the solution flexibly to suit individual company requirements.

Member management

Winning new members and establishing longterm loyalty is the basis for successful associations and organizations. Members who are treated individually and professionally appreciate this service and will become passionate fans of your organization.

Our CAS netWorks solution supports you in efficiently managing your members and stands for unique ecosystems with network effects. True to the motto: "Connecting people and organizations" the solution fulfills all the requirements from committee work to self-service billing and self-service portals.

Kanzlei CRM

With Kanzlei CRM you can model your processes with structure and transparency. This is how standardized, automatic and simplified workflows are created which relieve your employees of routine work and make your daily work easier. Less administrative effort and efficient processes make your day easier and give you more time for your clients.

With a CRM solution to help manage your legal practice, you are taking the next step in the digitalization of your client management. Optimize and accelerate your processes and impress your clients. You can trust us to provide the highest level of data protection DATEV recommended CRM solutions for legal practices.

Opportunities as a CAS Partner

Sales partners You awaken potential customers' interest in the use of CAS solutions and, as multipliers, have a well-developed network. chevron_right
Certified partners You are the first point of contact for your customers, from sales and consulting to implementation and first-level support. chevron_right
Development partners You develop customer specific solutions, templates for your industry as well as connections and integrations for CAS solutions. chevron_right
Individual partners Contact us for more partner models such as, technology partnerships and other profitable cooperations. chevron_right

CAS Partner Program

Qualified support for your success

The CAS Partner Program enables you to gradually grow your business and to create long-term turnover from services and cross-selling. The CAS Partner Program ensures that you receive qualified support for all areas of your business, down to the last detail. Different partner levels and additional qualifications ensure that different market segments can be best supported.

It is not without reason that ChannelPartner (a specialist industry magazine and website) has named CAS Software AG the CRM manufacturer with the best sales partner program. The achievable margins, the comprehensive training program and the marketing and sales support make our partner program the best on the market today. (Source:

The pillars of the CAS Partner Program

Pillar 1

CAS Partners are an integral part of the CAS Team. That's why you will receive the right and qualified support from CAS contacts, who are personally known to you, in marketing, sales, support and development at every stage. The CAS Project Method supports smooth deployment and brings success within easy reach.

Pillar 2

We have aligned the CAS Partner Program with the market and its requirements. Each of the partner levels and additional qualifications have been conceived and designed to specifically address the requirements of a clearly defined market segment.

Pillar 3

The CAS Academy provides comprehensive training and qualification in all aspects of our solution worlds. Our training courses revolve around office themes, technical foundations, presentation techniques, rhetoric and sales seminars amongst other things. And the CAS Software technicians and consultants also provide active support for specific implementation projects and the creation of customized solutions, which even continues with account management and customer training.

Pillar 4

As a vendor, our aim is to position our products on the market through targeted marketing. Trade shows, conferences, online forums, public relations, and marketing campaigns all help us to raise our profile and generate leads.

CAS Software also supports partners in their own marketing activities, for example with giveaways, mailing templates, websites, trade fair, event offers, speakers for events, organizational support or even with a marketing budget. Partners can benefit from CAS Software's extensive marketing experience and know-how.

Pillar 5

Acquiring new prospects and ultimately customers is an essential task for both CAS Software and its partners. The leads acquired and qualified by CAS Software are distributed to the partners for further processing. Partners also register their leads with CAS Software for centralized recording, thereby ensuring customer protection.

Pillar 6

We collaborate with our partners in a fair, open and trustworthy manner. A partner advisory board represents the partners vis-à-vis CAS Software AG and actively participates in the further development of the company and its products. Our aim is to ensure the seamless collaboration and transfer of knowledge between CAS partners with a view to developing larger interdisciplinary projects.

The CAS Partner Portal

Our exclusive partner portal gives you 24/7 access to a broad knowledge base covering all aspects of our CAS solutions, the opportunity to exchange knowledge on current topics and support with lead generation. We also support our partners in targeted marketing: for example, by participating in events, press work, marketing and sales activities.

Partner portal


Would you like to become a CAS Partner?

Find out more about the opportunities offered by a CAS partnership in a personal conversation.

Partner management
Tel. +49 721 9638-155