Reference OCULUS Optikgeräte GmbH
OCULUS Optikgeräte GmbH from Wetzlar has been a global partner for ophthalmologists, optometrists, opticians and occupational physicians for over 120 years. For this clearly defined group of users, the company develops first-class instruments for ophthalmic diagnostics. "The high demands of our customers and the continuous development of technologies are the benchmark for us," says Oliver Schmidt, Project Manager IT.
CAS genesisWorld helps us: to improve the quality of our contact data, as well as providing an efficient environment for cross-departmental work to be carried out, it maps company processes, and provides optimum sales support to our sales force via the mobile solutions.
Oliver Schmidt, Project Manager BI / CRM
The success story at a glance
Requirements and goals
- Better address quality
- Evaluations, reports
- Integration of telephone system
- Mapping of company processes or workflows for sales, service, complaints
- ERP solution connected
- Support of marketing measures
- Project management
Benefits and advantages
- Effective interaction between CRM, ERP systems incl. smart product configurator (Merlin CPQ) for complex projects
- Improved customer service through highly efficient sales force with mobile access to all customer data and processing capability on-site
- Simplification of processes through automated workflows, reduction in effort required for routine work
- Pinpoint marketing measures thanks to comprehensive selection options
- Efficient project planning, management and control
- Reports at the touch of a button using decision-relevant data
Industry
Industry/ManufacturingCustomer since
2015Website
www.oculus.deSupporting partner
crm consults GmbH, WettenbergCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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