Reference Friedrich Karl Schroeder GmbH & Co. KG

For the trading and system house based in Hamburg, customer orientation, trust, quality, tradition and innovation are important company pillars. Since 1925, the family-run company in its third generation has been a reliable partner for medium-sized companies. Active customer orientation is not only in the proverbial genes of the Hanseatic people - with the combination of CAS genesisWorld as a CRM solution and CAS Merlin CPQ, FKS is able to build relationships with their customers based on partnerships and individual, customized solutions in the field of information technology as well as print management and solutions - and is known for precisely this, far beyond the borders of Hamburg.

The success story at a glance

Requirements and goals

  • Central knowledge database for the entire company
  • Reliable alternative to error-prone price calculations via Excel
  • Fast and intuitive quotation generation

Benefits and advantages

  • Optimal knowledge transfer, expecially to new employees
  • Generation of appealing documents with just a few clicks
  • Easier management of text blocks


Information Technologies

Customer since



Supporting partner

CAS Software AG, Karlsruhe

CAS Merlin CPQ

Powerful. Intuitive. Exciting.

Efficient sales processes, tailor-made quote generation, and emotional product experiences for your customers. Whether large company or SME, our CPQ solutions help you to sustainably increase the success of your company. How does that work? With agile modeling and intuitive configuration functions.

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Verena Jilg
Sales Consultant
+49 721 9638-901