CAS Software AG is delighted with being awarded the Red Dot Award 2023 for the fusion of its fair.digital We.Network social network with the SmartWe CRM + AIA® - solution to create an independent social CRM. Awarded annually, the Red Dot award counts among the largest design competitions in the world and is an internationally coveted seal of quality.
The Red Dot Design Award is considered one of the best-known and largest design competitions in the world, with origins dating back to 1955. Under the motto "In search of good design and innovation", a jury of around 50 international experts evaluates all the entries and awards prizes to products that stand out for their high design quality.
The jury was convinced by the world's first seamless combination of a cloud-based CRM solution with We.Network, the newly developed platform for community building. It is precisely this interaction that enables a new way of communicating and networking with customers, partners, prospects and other communities. In this way, news can be shared with specific target groups in so-called channels. In the Geochannels, users will find companies as well as other product and service providers for their respective area. And for personal exchange, groups and chats are available - to name but a few functions of the current beta version of We.Network.
The entire software development focuses in particular on user-friendliness. To meet this requirement, the in-house UX department employs eye-tracking technology to study, for example, the individual user perception of websites or software interfaces. For further optimization, CAS Software is in continuous exchange with research institutions, universities, and development partners as well as with users and customers.
"We feel honored to receive this international award in outstanding product design for SmartWe and the We.Network", says a delighted Martin Hubschneider, CEO of CAS Software AG. "With the Red Dot Award we can further improve the awareness of our design-led, uniquely captivating user experience. The entire CAS team is more than pleased to know that our worldwide unique SmartDesign® technology delights and enthralls both the employees of our customers and their customers too."