CPQ Insights: Bavaria Yachtbau 

Perfect interaction of different components

With the best materials, the best equipment, the best craftsmanship and dedicated employees, something is created that defines every BAVARIA: the joy of yachting. As one of the most modern manufacturers of sailing yachts and motor boats worldwide, BAVARIA Yachts relies on the perfect interaction of many components. At the centre: the comprehensive know-how of boat building, engineering and design. Today it is possible to implement all this knowledge with the highest degree of precision and quality. When it comes to configuration, the team relies entirely on CAS Merlin CPQ.

Bringing the "yacht" experience to life

From the wood colour to the floor panels and cushions, the design of the interior offers a wide range of possibilities. In order for the customer to get a comprehensive picture of the selected variants, CAS Merlin CPQ also supports on the visual level with Customer CPQ.

"With the help of CAS Merlin CPQ, we enable the visualization of the individual dream yacht  through superimposing glossy images. Via illustrations, we can already give our customers during the planning process a good impression of how their yacht will look like later." Marcus Schlichting explains the vivid consultation process.

Perfect interaction amongst many components

Every yacht from the Bavaria Yachts shipyard consists of a large number of individual parts and different materials. In order to produce each yacht according to the personal wishes of the customer, the more than 100 dealers operating worldwide needed a tool with which they could further develop a professional quotation system in the spirit of the renowned Bavaria Yachts brand.

Keeping this in mind, the goal is to further optimize the consistent interaction between sales and resellers with the introduction of a CPQ solution as well as map the targeted multi-channel sales with the international partners. The Reseller CPQ module supports the agile and transparent operation of a complex network of sales channels.

Practical insights

CAS Merlin CPQ in use at Bavaria Yachtbau

Do you have any questions?

We are happy to advise you.

Our CPQ experts are available to help you by phone. You can also send us your questions, requests and suggestions using the contact form.


Sales Team
Tel: +49 721 9638-901

Contact us now