Information management is the collection and management of information from one or more sources and the distribution of that information to one or more audiences. This sometimes involves those who have a stake in, or a right to that information. Management means the organization of and control over the structure, processing and delivery of information (source: Wikipedia). Companies are better able to establish and nurture profitable customer relationships when they have a better understanding of what they want and need.
A CRM system gives users instant access to the right information and in doing so supports strategic business objectives as well as existing and new business processes.
Are you interested in CRM software?
Learn more about address management and other features of the CRM solution CAS genesisWorld! With our adaptive CRM + AIA® solution CAS genesisWorld, we offer more than just a CRM. Actively shape your relationships, intelligently network all of your company's knowledge, and work efficiently with your team regardless of location. Our intelligent assistants support you and simplify your daily processes.