CRM system

A CRM system (or a CRM solution or CRM software) is an application or software program that provides a coordinated system landscape for all departments in a company. All individual software programs used in the Marketing, Sales, Customer Service, and Technical Support departments are replaced by one complete program.

A CRM system is used to store all important information and lets you access it instantly as and when needed. It enables you to store and manage all your addresses centrally, which is essential for professional customer relationship management. A professional CRM system is essential for the successful implementation of CRM in a company. Furthermore, a CRM system is often integrated with other software, such as ERP solutions.

Are you interested in CRM software?

Learn more about address management and other features of the CRM solution CAS genesisWorld! With our adaptive CRM + AIA® solution CAS genesisWorld, we offer more than just a CRM. Actively shape your relationships, intelligently network all of your company's knowledge, and work efficiently with your team regardless of location. Our intelligent assistants support you and simplify your daily processes.

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Do you have any questions?

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Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.


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