Weilburger Coatings navigates unknown territories with CRM

As one of the world's leading coating manufacturers, WEILBURGER Coatings is closely involved in customer and process workflows when developing innovative coating solutions. With more than 1,200 employees at nine production sites and eight sales offices across four continents, the company delivers solutions that inspire people. Since 2008, the CRM solution CAS genesisWorld has been in use to provide the highest level of information transparency for top-tier service and solutions.

“CAS genesisWorld makes coordination and teamwork noticeably easier,” reports Fabian Bußweiler, Head of IT at WEILBURGER Coatings GmbH.

The SmartDesign technology of CAS genesisWorld offers a modern interface and a user-friendly, intuitive experience that enhances the fun of working with a digital assistant. Individual and project-specific workflows can be set up quickly with just a few clicks, and the project status is transparent and accessible to all employees at any time — so everyone knows what needs to be done.

CRM Creates Transparency

In the central customer file within CAS genesisWorld, employees record all customer and project data and document the complete development history of individual products. Thanks to a "Uni-Connect" interface to the laboratory information system, set up by Network Concept, all technical reports and development data are also linked. This allows employees across departments to see the current status of both product development and customer communications.

“At WEILBURGER, sales and technical consulting cannot be separated: even lab staff have direct contact with customers. That’s why it’s crucial that everyone shares the same level of knowledge. CAS genesisWorld makes this possible with a 360° view of the customer,” says Fabian Bußweiler.