Reference Continental Automotive GmbH

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

The success story at a glance

Requirements and goals

  • Visualization options for transparent and comprehensible configuration
  • Support for products with many variants to reduce sources of errors
  • Error-free representation of the interaction between optics, electronics, software, and mechanics
  • Structured configuration to enhance product quality

Benefits and advantages

  • Technically complex components such as head-up displays can be precisely and rule-based configured, taking all product rules into account
  • Visualization options enable a transparent and comprehensible configuration. Sales teams and customers immediately understand how selection decisions impact the overall product
  • Reliable support for products with many variants
  • A structured approach reduces sources of errors and increases quality, reducing complexity for greater transparency
  • Clear and error-free representation of the interaction between optics, electronics, software, and mechanics
Read the full success story here Reference Report

CAS Merlin CPQ

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Efficient sales processes, tailor-made quote generation, and emotional product experiences for your customers. Whether large company or SME, our CPQ solutions help you to sustainably increase the success of your company. How does that work? With agile modeling and intuitive configuration functions.

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