Reference TüNet GmbH

The fiber optic network connecting the region to Frankfurt and the rest of the world via Stuttgart is state of the art. Other high-speed data highways connect Tübingen with Reutlingen, Rottenburg and Herrenberg. Stadtwerke Tübingen owns the right of way for all of Baden-Württemberg to operate telecommunications services and networks.

The success story at a glance

Requirements and goals

  • Central pool of contact data
  • Creation of a customer history to be used as the basis for regular mailings to the customer, the press, etc.
  • Selective marketing activities targeting specific groups
  • Integration of sales and marketing channels
  • Replace the current project maps and make internal and external projects more transparent
  • Support with work processes and increase efficieny
  • Improve internal communication
  • Generate a company memory

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188