Focus on the customer
Reference TüNet GmbH
The fiber optic network connecting the region to Frankfurt and the rest of the world via Stuttgart is state of the art. Other high-speed data highways connect Tübingen with Reutlingen, Rottenburg and Herrenberg. Stadtwerke Tübingen owns the right of way for all of Baden-Württemberg to operate telecommunications services and networks.
"All the employees in our TüNet division are highly motivated when working with the CRM software. We proved that CRM and an explicit customer orientation make sense even for a small division and that they useful in terms of process optimization and contribute to increasing turnover."
Antje Fleischer, commercial director and deputy managing director
The success story at a glance
Requirements and goals
- Central pool of contact data
- Creation of a customer history to be used as the basis for regular mailings to the customer, the press, etc.
- Selective marketing activities targeting specific groups
- Integration of sales and marketing channels
- Replace the current project maps and make internal and external projects more transparent
- Support with work processes and increase efficieny
- Improve internal communication
- Generate a company memory
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start Today with your CRM Success Story
We are happy to assist and support you
