Reference Thiele AG

Thiele Glas presents itself on the market as a specialist for individual flat glass solutions. This is important, as the use of glass elements always requires a competent partner on whom customers can rely. Customers benefit from the company's many years of cooperation with architects, engineering firms and construction companies. On-time delivery and quality work as well as customer satisfaction are top priorities for Thiele Glas. In-house production is enormously important for the company in order to be able to react flexibly to customers' wishes and tasks.

The success story at a glance

Requirements and goals

  • Ensure faster and easier access to customer information
  • Sales and Marketing: Help to manage sales processes, targeted customer campaigns
  • Provide customer histories, analyses & forecasts
  • Ensure mobility & flexible integration
  • Integrate with ERP system, Replace the Sugar CRM

Benefits and advantages

  • Centralized company knowledge now provides quicker access to, and editing of, customer dossiers so that they include all relevant customer activity data including ERP information
  • Improved cooperation within the company thanks to automated processes and comprehensive mobile access while mobile
  • Effective information gathering and preparation with the help of the Survey module
  • Targeted customer contact thanks to diverse selection options
  • Improved transparency via individual views and reports at the touch of a button
  • The Form & Database Designer enables flexible process mapping of business processes
  • Greater employee acceptance due to interdepartmental implementation, Helps to ease the burden of routine tasks
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188
crm@cas.de