Reference SC Magdeburg
The handball team of SC Magdeburg (SCM) is an internationally renowned and successful handball club. It was the first German handball club to win the EHF Champions League in 2002. Upon winning the IHF SuperGlobe 2023, the club won its 36th title in the men's division.
With our established playing strategy of relying on agile and technically skilled players, we are living out our own philosophy of handball and ever since then have been shaping an era. Our recent successes speak for themselves and whet the appetite for a successful future for SCM. In line with our vision, we have chosen CAS genesisWorld, a CRM solution that reflects our philosophy and provides us with forward-looking support for modern professional sport.
Marc-Henrik Schmedt, Managing Director
The success story at a glance
Requirements and goals
- Modern club management
- Digital address management
- Good contract overview with seasonal comparison
- Optimization of internal processes
- Connection to Eventim, Fanshop and DATEV
- Future-proof CRM solution that grows with you
- Reliable CRM partner with experience in sports management
Benefits and advantages
- CAS genesisWorld has proven to be a modern and intuitive CRM solution as well as secure investment, which impresses with its simple handling and user-friendliness
- It enables efficient, consistent address management without duplicates for members, sponsors and fans
- Reduces administrative overheads thanks to digital processes and compressed organizational units (replacing Excel spreadsheets)
- Provides fast, transparent, always up-to-date overviews of sponsor contracts and their advertising services
- Open contract contents for everyone at a glance
- Significant simplification of internal club coordination
- Sound basis for decision-making with evaluations, e.g. comparison between several seasons
Industry
Organizations/AssociationsCustomer since
2022Website
www.scm-handball.deSupporting partner
crm consults GmbH, WettenbergCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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