Reference MT Spielbetriebs- u. Marketing AG
Members of the 1. Handband-Bundesliga since 2005. In 2012, the club's professional structures were further improved and the club's business status changed from GmbH to a non-listed AG
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I was already familiar with CAS genesisWorld after seeing it in operation at other associations and societies before I worked for MT. Top priorities for us in the technical specifications included: Data protection, consistent data structures and improved data quality. In addition, we want to use functionalities such as sponsor management, e-mail marketing and direct communication with partners and our players to push our team all the way to the top.
Axel Geerken, Chairman
The success story at a glance
Requirements and goals
- Technical specification priorities require: Data protection, consistent data structures and improved data quality
- To coordinate players, trainers and sponsors ? To professionalize and improve the efficiency of internal processes
- To manage sponsors
- To provide e-mail marketing, and improve communication in general
- To provide an interface with the Eventim ticket system
- To integrate with our online fan shop
Benefits and advantages
- With this CRM, contract management is just as transparent as the support of sponsors and the promised advertising services
- Coordinating the whole training plan and the team's players has been significantly simplified
- Reduced administrative load and increased transparency when running the mobile app on the players' and trainers' smartphones and tablets, for example, when organizing outreach projects with schools such as the "Training with idols" project
- Comfortable e-mail marketing using target groups, precise distribution lists and e-mail merges
Industry
Organizations/AssociationsCustomer since
2013Website
www.mt-melsungen.deSupporting partner
crm consults GmbH, Wettenberg
Read the full success story here
Reference Report
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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