Reference Maiback, Städter, Tortissimo Baking Supplier

Both classic and innovative and trend-oriented articles determine the diversity of the STÄDTER GmbH product range, which extends from cookie cutters to baking molds and accessories to convenience products. This quality-oriented, wide range of products has made the STÄDTER brand well-known beyond the borders of Europe.

The success story at a glance

Requirements and goals

  • Central address management with a complete customer dossier
  • Easy and duplicate-free address import
  • Implementation of marketing campaigns
  • Secure document management
  • Effectively processing catalog orders over the Internet
  • A standardized desktop from which all customer interactions can be initiated
  • Integration with Microsoft Dynamics NAV (Navision)
  • Integration of Inxmail
  • Integration of the Tobit communication server (e-mail, fax, ...)
  • Duplicate cleaner with Doublefind
  • Transparent analysis, including data from all integrated systems

Benefits and advantages

  • Only need to maintain one pool of data
  • Address database without duplicates
  • Quick and automated processing of catalog orders from the Internet
  • E-mail marketing with professional e-mail merges ensure high deliverability
  • Effective, efficient teamwork
  • Seamless processing of information

Industry

Trade

Website

http://www.staedter.de

Supporting partner

Network Concept GmbH, Lich

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188
crm@cas.de