Transparency in the international environment
Reference LayTec AG
LayTec develops and manufactures metrology-based solutions that enable high yield and high performance manufacturing, advanced process control and related R&D. LayTec's integrated metrology is the ultimate choice for customers in industry and research, in particular in the fields of semiconductors (compound semiconductor applications and Silicon semiconductor thin-film characterization) as well as PV market and large area coating.
The standardized address database, containing product applications and all services and inquiries, allows us to respond faster to the needs of our customers. It provides greater transparency for service and sales staff, particularly when conducting indirect sales in an international environment.
Björn Alan Dresen, senior manager customer support
The success story at a glance
Requirements and goals
- Central address management
- Full overview of customer history, incl. support
- Appointment management
- Mapping sales opportunities
- Support management, reporting, marketing, project management
- Central customer information during business trips in the Far East
- Zentrale Kundeninformationen auf Geschäftsreisen im fernen Osten
Benefits and advantages
- Standardized address data accessible to each employee
- Improved customer management due to well-informed staff
- Interdepartmental appointment management
- Greater sales success through precise tracking of sales opportunities
- Real-time evaluations increase confidence when making decisions
- Successful marketing campaigns
- Global mobile data access
- Erfolgreiche Marketingkampagnen
- Weltweiter mobiler Datenzugriff
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