Reference Labor LS SE Co. KG

For over 35 years, Labor LS has stood for trust, quality, reliability, innovation and the highest level of expertise in the microbiological and chemical-physical testing of pharmaceutical end products. In addition, Labor LS tests numerous raw materials, excipients, active ingredients, in-process controls and ultra-pure media. They perform all testing under the cGMP quality standard.

The success story at a glance

Requirements and goals

  • 360 degree view of customers
  • Define the sales process, build up sales support
  • Make quote creation simpler
  • Enable analysis of existing customer data
  • Structure new customer acquisition
  • Integrate the Laboratory Information Management System (LIMS)
  • Interface to e-mail marketing

Benefits and advantages

  • Comprehensive customer care and expert consulting thanks to a complete customer dossier available at the touch of a button
  • More efficient working thanks to automatic and optimized sales processes
  • Qualified overview of the sales potential of prospective customers
  • Recognize and exploit the requirements of existing customers
  • Key performance indicators allow effective management and ensure a solid basis for decision-making
  • Professional marketing with customer specific e-mail campaigns

Industry

Chemistry

Customer since

2016

Website

www.labor-ls.de

Supporting partner

itdesign GmbH, Tübingen
Read the full success story here Reference Report

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