Reference Krause-Biagosch GmbH
The mechanical engineering specialist Krause realigns its sales and service operations with CAS genesisWorld. The CRM solution provides the team with a central information platform, ensuring transparency, delivering noticeable relief, and elevating customer management to a whole new level.
Krause-Biagosch GmbH is in demand worldwide as a special-purpose machine manufacturer. The long-established company develops and manufactures exposure machines for the printing industry and, as part of HORSTMANNGROUP, switchboards for the bakery sector. With an export rate of around 80 percent, the sales channels are diverse: the team at the company’s headquarters in Bielefeld supports OEMs, distributors, and end customers, and coordinates service teams around the globe.
CAS genesisWorld creates transparency and structure, helping our teams achieve results more quickly.
Emelie Beilenhoff, Internal Sales and Marketing, Project Lead CRM
The success story at a glance
Requirements and goals
- Build CRM solution as the centerpiece of the entire change process
- Provide a shared information base and a central, digital workspace
- Modernize global project management
- Implement tools for quality assurance
- Set up support and automation processes for marketing campaigns and trade fair appearances
- Implement Help Desk / ticketing system for quality assurance
- Mobile CRM use
Benefits and advantages
- Shared workspace helps drive sales success in a challenging market environment
- Provides more transparency through visualizing the layered network of roles and responsibilites
- Drives ongoing efficiency and cuts organizational effort through Business Process Automation
- Automates routine tasks, thereby saving time and reducing errors
- Customizable cockpits provide the information and functions needed for efficient, user-oriented daily operations
- A modern digital workspace is the fundamental building block for well-informed decision-making across company boundaries
- Offers the seamless integration of additional software and a quick start with standard software that includes all essential components
Industry
Industry/ManufacturingCustomer since
2023Website
https://www.krause.de/Supporting partner
AJCS GmbH, KaiserslauternCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
We are happy to assist and support you
Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.