Reference Klaus Faber AG

Faber has been a leading distributor of cables and wires for over 72 years. The extensive portfolio of the Saarbrückenbased system provider boasts over 20,000 cables and wires for the energy and data sectors. In the area of optical fiber cables, system components are constantly being added to the product range. Mobile power systems are catered for by its wholly owned subsidiary Faber Infrastructure. As part of Klaus Faber AG, Friesland Kabel is yet another specialist supplier active in the field of ship and port cables and wires.

The success story at a glance

Requirements and goals

  • A highly customer-centered organization of all data and processes that always aims to deliver 'one face to the customer'
  • Hybrid, seamless way of working
  • Flexible, customizable and adaptive solution
  • Digitalized, automated process support

Benefits and advantages

  • Customer-focused approach supported by a central, interdepartmental knowledge and organizational structure
  • Proactive action triggered by individual, taskspecific data preparation with business intelligence and reports at the click of a mouse
  • Fully automatic process, for example, for requests via the Faber web shop
  • Independent user-specific customization of the CRM solution through individual apps
  • Uniformly managed processes for customer contact thanks to the Survey module
  • Digital, systematic on-boarding with all relevant information regarding tasks, required mobile devices, familiarization steps
  • Agile, company-wide entrepreneurial thinking structured via a Project Board for creative exchange
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
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