Reference Friedrich Karl Schroeder GmbH & Co. KG

There are companies that simply inspire right from the start. In the case of FKS, it is their friendly employees, who put a smile on customers' faces with their courteous service and customized solutions. As a professional CRM solution, CAS genesisWorld supports the end-to-end customer-centric sales process and individual consulting on an equal basis. As a trading and systems company, Friedrich Karl Schroeder, in the Hanseatic city of Hamburg, stands like no other for tradition and innovation in the areas of information technology and print management - and has done so since 1925.

The success story at a glance

Requirements and goals

  • Display relationship networks transparently
  • CRM should map all FKS test scenarios
  • Ensure smooth flow of internal communications
  • Make customer dialog even more customer-centric and shorten response times
  • Enable a consistent, professional sales process with uniform and transparent structures
  • Fill virtual project and customer files with all transactions and correspondence
  • Integrate existing IT landscape

Benefits and advantages

  • The standard version maps the entire functional spectrum and yet remain fully customized
  • Highly efficient sales management with foresight and at the same time with attention to detail thanks to automated processes using sales opportunities and comprehensive digital customer files incl. tickets, ERP data and revenues
  • No sales potential is lost. Customers and staff are always kept up-to date on the regular and promotional services


Information Technologies

Customer since



Supporting partner

CAS Software AG, Karlsruhe
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188