Reference Eversfrank Gruppe
From a small family business to a leading technological pioneer in the European print and media industry - this is the development that the Eversfrank Group has achieved in its 111-year history. Today, with the help of modern technologies, its approximately 600 employees work every day to create effective and sustainable print products, ranging from classic catalogs and magazines to personalized print products.
Using CAS genesisWorld we were able to merge and integrate all of our customer and sales data from our company locations. This helped us to increase efficiency with respect to our sales activities, especially in the area of new customer acquisitions, presales and aftersales.
Kay Julius Evers, Director
The success story at a glance
Requirements and goals
- Ensure professional customer relationship management in an international group of companies
- Provide support services to sales and order processing functions
- Efficient management of new customer acquisitions and quote management
- Provide centralized customer data management
- Merge all customer and sales data within the group
- Integrate with the existing ERP system
- Replace the island solutions currently used by subsidiary locations
Benefits and advantages
- Increased efficiency in the areas of new customer acquisitions, presales and aftersales thanks to improved data transparency
- Transnational, centralized management of all customer information
- Optimized customer contact management using digital customer dossiers
- Increased sales success thanks to efficient quote follow-up processes
- Simplified sales processes and order processing thanks to the modern document management system
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start Today with your CRM Success Story
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