Reference European DataWarehouse GmbH
European DataWarehouse (EDW) is a Securitisation Repository designated by both the European Securities and Markets Authority (ESMA) and the Financial Conduct Authority (FCA). It was established in 2012 as the first Securitisation Repository in Europe to facilitate the collection, validation, and download of standardised loan-level data for Asset-Backed Securities and private whole loan portfolios. Operating as a market infrastructure, EDW aims to increase transparency and restore confidence in the securitisation market.
The dynamic regulatory environment and a demanding international clientele place high demands on our IT systems. This also applies to our CRM system, which provides our employees with all relevant information at the touch of a button at any time. Intuitive usability was a decisive selection criterion for us here
Gisela Herkner, Manager, Data Management & Customer Service
The success story at a glance
Requirements and goals
- Simple, intuitive operation of the CRM solution
- Flexible, long-term expandability
- Independent customization and configuration
- Address management, analysis
- Enable the integration of e-mail marketing software
- Flexible and easy creation of target groups
- Replace Microsoft Dynamics, integrate own databases
Benefits and advantages
- Increase user acceptance via intuitive usability
- Comprehensive access to information thanks to the central company database containing all relevant information
- Transparent mapping of different customer types with associated contracts, service information and products
- Consistent address management with fine categorization and automatic resolution of duplicates
- Solid decision-making basis with a quick overview of KPIs as well as individual dashboards which can be created in just a few mouse clicks
- Forms of address customized to suit target groups using a professional e-mail campaign system with fine filtering of address distribution lists and targeted evaluations
Industry
Information TechnologiesWebsite
https://eurodw.eu/Supporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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