Reference DELO Industrie Klebstoffe GmbH & Co. KGaA
DELO is a leading manufacturer of industrial adhesives based in Windach near Munich. As an owner-managed company, they have been offering customized specialty adhesives and equipment systems for applications in high-tech industries - from the automotive sector and aviation to optoelectronics and the electronics industry - for 60 years.
We chose for CAS genesisWorld because of it’s simplicity, user-friendliness, scalability and affordability. It also had to be integrated into our ERP-system across our 3 facilities, and had to be mobile, so our representatives can use it on their smartphone or tablet.
Christian Walther, Head of Sales Germany
The success story at a glance
Requirements and goals
- Professional address and contact management
- Archiving of all customer correspondence
- Classification and selection of customers and their turnover/products by various attributes
- Multi-project management with optimization of workflows and display of all involved parties
- Optimized and system-assisted abstraction of all company-specific processes
- Integration with Infor (ERP) and d.3 (DMS)
- Should replace the existing CRM solution IVIS
Benefits and advantages
- Establishes interdivisional workflows with integration of all relevant departments
- Focuses on global access to required data
- Ensures fast and reliable analysis, including ERP and DMS data
- Complex-querying options and clear reports
- Clear media analysis and focused post-trade event handling
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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