Reference Coeman Packaging

Coeman Packaging is a direct import specialist of high-quality of recyclable plastic materials and packaging machines that enable Coeman's customers to package properly and safely at market prices.

The success story at a glance

Requirements and goals

  • Easy and flexible central CRM system
  • Dashboard for different departments
  • Better & faster communication between internal & external sales
  • Standard Workflows to follow up sales activities
  • Follow up sales opportunities (day by day)
  • Integration of all sales data
  • Correct information about sales potential
  • Better market analysis
  • Competitor analysis (SWOT)

Benefits and advantages

  • Full dossier about each customer: general information, contracts, offers, (missed) telephone calls, documents, e-mails, visiting, reports, etc.
  • Motivated employees thanks to the easy way the system works
  • A personal dashboard for each employee or department
  • Simplification of workflows
  • Always up-to-date information about sales, customers, prospects, etc.
  • Mobility: CRM anywhere, anyhow, anytime
  • Working on/off line with computers, and online with smartphone or tablet
  • Link Microsoft Outlook®, so that e-mails are automatically saved in CAS genesisWorld
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188
crm@cas.de