Reference C. Otto Gehrckens GmbH & Co. KG

Founded as a leather works in 1867, COG specialized early on in the production of seals, which at that time were still made of leather. In 1955, the family business switched from leather to rubber processing. Since 2008, the precision gaskets have been manufactured in the company's own modern production facility in Pinneberg near Hamburg. The Metzger family has been running the steadily growing company, which also operates internationally, for five generations. COG's customers include companies from the pharmaceutical, food technology, hydraulics and pneumatics, oil and gas as well as marine technology industries. O-rings from COG are even installed in Formula 1 racing cars and the ISS space station.

The success story at a glance

Requirements and goals

  • Professional, modern CRM solution
  • All customer information prepared in a structured manner
  • Good usability, self-explanatory operation
  • Evaluation options
  • Quick retrieval of data

Benefits and advantages

  • Optimized customer service: networked 360-degree view of the customer, all customer information is stored in a central database
  • Optimal decision-making and working basis with comparative dashboards: all the information that is important for employees available at the click of a button
  • Intelligent corporate memory: in addition, customizable dashboards/cockpits can be created for individual groups, organizational units or employees
  • Transparent and structured thanks to cross-interface collaboration
  • Tidy knowledge collection and increased added value with the help of SmartSearch: find any information quickly



Customer since



Supporting partner

itdesign GmbH, Tübingen
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188