Reference ASYS Automatisierungssysteme GmbH

The ASYS Group is a global technology company and leading supplier of machines for the electronics, energy and life science industries. The ASYS brand guarantees the same high standards of quality and workmanship worldwide.

The success story at a glance

Requirements and goals

  • To develop a consistent, rights-protected data infrastructure on a transnational level
  • Ensure that processes and sales channels are managed with transparency and purpose
  • Dock six ERP systems to the comprehensive CRM solution
  • Replace island solutions

Benefits and advantages

  • We enjoy absolute customer focus with a 360 degree view of our daily business
  • Transnational efficient teamwork thanks to structured and automized workflows
  • Significant time savings due to the automatic notification service to sales when the engineers create new quotes
  • Worldwide knowledge transfer: Prevents any information or sales potential from slipping through the net
  • All KPIs available at the touch of a button: Makes recognizing trends easy, and enables informed decision making
  • Mobile CRM app: High performance
  • First-rate service for satisfied customers: Well-developed ticket system ensures quick processing



Customer since



Supporting partner

aptus IT GmbH, Backnang
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188