Reference Ajinomoto Foods Europe

Eat Well, Live Well: That is the message of AJINOMOTO FOODS. For more than a hundred years, the Japanese company has been using its flavours, spices and oils to ensure greater well-being for people around the world and to contribute to a better life for the future. The European team uses CAS genesisWorld as a central knowledge and work platform to be powerful, customer-oriented and future-proof.

The success story at a glance

Requirements and goals

  • Provide a professional customer and information platform
  • Cross-site exchange
  • Provide support to the reporting system to deliver regional market data to the cost cente, for example, potential and so on
  • Support process optimization and interdepartmental cooperation
  • Enable the continuous and reliable collection and processing of information
  • Replace Microsoft Excel lists
  • Allow analyses and reports
  • Implement a future-proof CRM solution that grows with the customer

Benefits and advantages

  • Quicker access to information thanks to the centrally stored information and categorization of all customers and interaction information using intelligent views and search functions
  • No loss of knowledge thanks to the automatic, central and structured saving of all key information during the editing process
  • Efficient provision of analyses and reports with just a few mouse clicks
  • An effective and targeted approach to customer requirements
  • The information platform supports the transfer of knowledge, intelligent assistants help with routine tasks and the constant data analyses ensure a solid decision-making foundation and pave the way to further developments
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188