Interview with Martin Hubschneider: AI, digital sovereignty and a vision for the We.Society
In this interview, he discusses current developments, strategic investment priorities, and the practical application of artificial intelligence. He explores the “Customer Centricity as a Service” …
How AI is transforming CRM
AI transforms CRM with automation, personalised interactions and data-driven insights. Clear use cases and trusted data are key.…
Smart Integration: Webhooks & Business Process Automation in CRM
Automate your CRM processes: Webhooks seamlessly import form data from third-party systems quickly and accurately.…
Connected, secure, sovereign: turning today’s vision into the future
A new year always marks a fresh beginning. For many mid-sized companies, 2026 starts with a crucial question: Are our structures prepared for what lies ahead? Especially in sales, marketing, …
Capture and follow up on trade fair leads efficiently
How many promising trade fair contacts are lost after the event because the follow-up process is too time-consuming? Sorting notes, entering contacts, planning follow-ups – meanwhile, the …
Outstanding! New awards validate our efforts
Receiving new awards always makes us very happy. To us, they represent not only a validation of our work, but an important proof of trust and appreciation. Successes like these motivate us to …
Into the future with foresight and efficiency
Customer centricity meets process automation In times of dynamic markets, technological leaps and increasing complexity, it is becoming ever clearer: Companies that see customer centricity and …
Follow up leads efficiently with XRM emails
XRM emails provide you with a powerful tool for targeting and automatically contacting your contacts. For example, after a trade fair or event, you can send automated circular emails from the lead …
DigitalForum CRM on October 24, 2025
At the DigitalForum CRM 2025 on October 24, you will learn how CRM + AIA® makes companies fit for the future. Inspiring keynotes and best practices – online & free of charge.…
CAS genesisWorld x17: the new version is here!
CAS genesisWorld x17 takes CRM to a new level with automation, AI, detailed maps, and questionnaires for efficient and customer-centric processes.…
CAS Blog – Knowledge base for digital pioneers
With the new blog on our website, we offer you a central knowledge platform covering topics such as customer relationship management, efficient sales processes, and digital transformation in various …
Customer scoring: qualifying promising leads
Customers are essential to long-term success – but not all customers contribute equally. That’s where customer scoring comes into play: By using individualized scoring models, you can identify …
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