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AI | CRM | Relationship Management
AI in customer experience: why people matter even more than ever
Faster, more efficient, more automated: artificial intelligence is fundamentally changing customer interaction and experience. Will AI replace people and make them obsolete? Quite the opposite.…
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AI | CRM
GDPR & AI Act 2026: How CRM solutions make data protection and AI fit
CRM in compliance with the GDPR and the AI Act: Key requirements and how companies can set up their CRM systems securely and efficiently in 2026.…
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AI | CPQ | Sales and Marketing
AI in B2B sales: How smart assistants transform work processes
How AI is changing the quotation process in B2B sales: intelligent assistants, CPQ, guided selling, and practical strategies for greater efficiency.…
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AI | Corporate Management | Relationship Management
Natural vs. artificial intelligence: will the human factor be replaced by AI?
Artificial intelligence has become part of our daily business lives. Cleverly implemented, this high-performance technology supports us.…
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AI | Relationship Management | Sales and Marketing
A new level of customer experience: AI in sales
Whether as voice assistants such as Siri and Alexa, translation tools such as DeepL or navigation systems such as Google Maps - AI applications are now used in almost all areas of life.…
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