AI can do a lot. People still make the difference. 

After a hot summer, we are starting an eventful fall full of energy: The next generation of our CRM + AIA® solutions is now available with the new versions. The focus is on the new CAS SmartDesign 3.0: Individual dashboards show you exactly the information that matters to you right from the start. On top of that, you get more automation, numerous options for connecting additional systems, and intelligent AI assistants that take over routine tasks and support you in your daily work. That frees you up for what really matters. And that is, and always will be, people.

Because business is done between people. Through personal interaction, what truly matters can grow: the feeling of being understood. That is why Customer Centricity is far more than just a buzzword to us: Lasting success comes when companies truly put their customers at the center and meet them as equals.

That requires the right technology. A modern CRM with integrated AI features supports you along the way and takes the pressure off you. It connects information with seamless processes and provides exactly the data you need to make good decisions. And it does so with the standard you know from us: fair.digital, software made and hosted in Germany.

We will show you what the new generation of CRM looks like, what AI assistants can already do today, and how customer centricity and intelligent processes work together at the DigitalForum CRM on November 6, 2026. One of the speakers is Dr. Christian Huldi, an expert in CRM and Customer Experience Management, who will share exciting insights into the future of customer management.

Register now – we are looking forward to seeing you there!