Intelligent product configuration
Find the right configuration faster with AIA® Configuration
AIA® Configuration enables customers to find the product precisely tailored to their needs. Our AI-powered solution accurately identifies the optimal product, even for complex product assortments, and allows users to individually weight the relevance of individual selection criteria. Coming soon.
More relevant product recommendations via weighted criteria
Less complexity through AI-powered configuration
Increased closing rates through perfectly crafted offers
Advantages of AI-based configuration processes
Relevance-based product selectionUsers rate the relevance of different aspects, and the configurator takes this weighting into account when finding solutions.- Clarity despite a multitude of variantsEven with extensive and complex product ranges, customers and sales teams can maintain an overview through structured and comprehensible recommendations.
- Find the right solution fasterAIA® Configuration understands textual customer inquiries, including loosely worded requests, and transforms them into concrete solution proposals.
- Available across all channelsWhether in an online portal or during a sales meeting, requirements from different channels flow effortlessly into the configuration process.
AIA® Configuration in practice
For all kinds of products and industries
AIA® Configuration is versatile — whether on your website or in a personal consultation. For end customers, resellers, and direct sales, AIA® Configuration facilitates the transfer of information and structures complex topics in an understandable way. At the same time, it increases efficiency in the sales process, sustainably improves the quality of advice, and thus creates measurable added value throughout the entire customer journey.
Other use cases for AIA® Configuration:
- Physical and non-physical products,
- New products or existing products,
- Contracts, services, and much more.
Functions at a glance
Designed for demanding sales processes
Diverse customer requirements, individual priorities, and numerous options make product selection complex — both when shopping online and during sales conversations. AIA® Configuration supports companies that work with a wide variety of products, individual client needs, and high time pressure on a daily basis. The following functions show how requirements can be understood more quickly, suitable solutions identified, and sales processes noticeably optimized.
Intelligent product selection
with assistance from our Product Finder
Integrated into M.Customer and M.Sales, the Product Finder assists your customers in quickly and intuitively selecting the most suitable product. Individually weighted filter criteria create a guided selection process that precisely reflects customer requirements.
Configuration based on textual description
M.Sales enables a quick and intelligent introduction to AI-supported configuration processes. A fitting solution suggestion is automatically generated from a textual customer requirement — for example, via email, file upload, or direct entry in a free text field.
In personal sales meetings, this function helps sales staff capture requirements clearly, match them with existing configurations, and create suitable proposals on the spot.
AI-driven enhancement of customer configurations
After entering free-text input, the AI-driven configuration automatically delivers the matching configuration criteria. Integrated into our CPQ system, it gives the sales team the ability to expand an existing configuration with exactly the criteria that match the customer’s requirements.
Features are intelligently pre-assigned and can be individually adjusted, expanded, and refined by the sales team.
The perfectly tailored offer is complete
Your customers are guided intuitively and directly to the optimal decision. Personalized criteria weighting produces relevant results and a noticeably better consulting experience — even digitally.
At the same time, your company benefits from significantly reduced sales and pre-sales costs. The high hit rate for product recommendations ensures fast and accurate results, even with a complex product range. This results in tailor-made solutions that strengthen customer loyalty in the long term.
More from the CAS Merlin CPQ world
Over the past 40 years, we have built up extensive expertise and know-how in the field of CPQ. We want to share this digitalization knowledge with customers and interested parties through our comprehensive range of consulting services, our information center, webinars, and expert and practical talks.
Success stories from our customers
FAQs about AIA® Configuration
Here you can find answers to frequently asked questions about AIA® Configuration.
You can learn more about CPQ in our information center.
For which companies is AIA® Configuration particularly useful?
AIA® Configuration is aimed at companies with a wide range of products and individual customer requirements—for example, in mechanical and plant engineering, medical technology, electrical engineering, or technical trade. The solution unfolds its full potential wherever complex requirements need to be quickly turned into viable solutions.
How does the Product Finder differ from a classic product search?
Classic search functions usually deliver a long list of hits – regardless of actual needs. The integrated Product Finder goes further: it helps users weigh the criteria that are relevant to them and compares the entries with existing solutions. The result is a targeted recommendation – comprehensible, individual, and significantly more efficient.
How complex is it to implement AIA® Configuration?
The implementation is carried out together with your team. We define relevant properties, draw on existing data and configurations, and tailor the solution to your processes. The flexible architecture ensures that the effort involved is predictable – and the benefits are quickly noticed.
Do you have any questions?
We would be happy to advise you.
Our CPQ experts are available to assist you by telephone. You can also send us your questions, requests, and suggestions using the contact form.
Sales Team
Tel: +49 721 9638-901