Reference 3U TELECOM GmbH
As part of 3U HOLDING AG, the subsidiary specializes in telephony solutions for service providers and resellers. It also operates its own data centers with co-location services and offers private cloud solutions.
With CAS genesisWorld, we have harmonized our working methods in the ICT segment of the 3U Group and reduced manual processes thanks to the control provided by the software. We are more transparent and efficient.
Björn Friedrichsen, Director of Sales & Product Management
The success story at a glance
Requirements and goals
- Allow for merging different CRM systems
- Integrate several ITC companies of the 3U GROUP
- Reduce media disruptions and manual processes
- Replace Excel for process flows
- Control processes and workflows
- Map the phases of the sales and delivery process
- Ensure all relevant customer information is presented clearly and that the most suitable employee is assigned
- Dynamic reporting
Benefits and advantages
- Transparency through a standardized database for all connected companies
- Save time by making it easier to find information
- Establishing uniform standards by harmonizing the working methods of all companies in the ITC segment
- Exploiting cross-selling potential thanks to partial automation of sales opportunities
- Effective target group selection and central management of sales campaigns
- More reliable forecasts thanks to cross-company evaluations
Industry
TelecommunicationsCustomer since
2024Website
www.3utelekom.deSupporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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