Reference Erweka GmbH
ERWEKA is a leading international manufacturer of test equipment for the pharmaceutical industry. They supply tablet test equipment for large pharmaceutical and life science companies, research and test laboratories, and universities all over the world.
In CAS genesisWorld we have found a system with which we can make all the relevant project data available to our employees across our sales, service and development areas. CRM Consults provided us with excellent support and clear explanations of the processes and options as well as implementing some very useful system customizations.
Rüdiger Stanzel, Head of Customer Support
The success story at a glance
Requirements and goals
- Ensure a common data basis, central address management and replace island solutions
- Provide a system in which all relevant project data is available to all participants in the areas of sales, service and development
- Provide transparency regarding updates and customizations for the many customer specific solutions
- ERP system integration
Benefits and advantages
- No more duplicate data records, thanks to the easy interaction of CRM and ERP in central contact data management which stores customer, supplier and prospect contact data transparently. Now includes a release process for transferring customers to the ERP system
- Great transparency and better customer service is provided by the digital device files with the mostly very customer-specific systems and comprehensive contact and ERP data
- Automated processes thanks to helpdesk functions, e.g. in complaints management, information and tasks are forwarded to the responsible team in the company
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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