Reference FEAL d.o.o.
Since the beginning, FEAL has specialized in the development of aluminum systems as well as aluminum products and their further processing. FEAL has the most modern equipped production facilities for aluminum extrusion and further processing.
"Quality is our number one goal – and customer relationship management with CAS genesisWorld is no exception."
Blago Culjak, Head of IT
The success story at a glance
Requirements and goals
- Provide a central database for all departments
- Replace the existing stand alone solutions
- Ensure flexible, customizable standard software
- Provide multilingual capabilities
- To be used in marketing, sales and project management
Benefits and advantages
- Closer to customers thanks to cross-departmental access to all relevant data
- CRM software takes care of routine tasks – which leaves more time for customers
- Detail rich customer and partner data information bundles
- Tailor-made solutions that use industry solution specific fields
- Improved cooperation between headquarters and subsidiaries abroad
- Centrally managed data equals higher data quality
- Product development benefits from the most informative figures
- Targetted marketing campaigns
- Efficient sales support that covers acquisition to closing
Industry
Industry/ManufacturingCustomer since
2011Website
www.feal.baSupporting partner
Infoprodukt d.o.o., MostarCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
We are happy to assist and support you
Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.