Increase company growth with Corporate Happiness

Corporate culture is increasingly determining the success of organizations. The focus is on intangible values that create the basis for growth. These aspects are becoming particularly important in the context of a shortage of skilled workers and demographic change, as they form the basis for a positive working environment and long-term success.

In this article, you will learn how a strength-oriented corporate culture develops potential and creates a growth-promoting work environment.

What to expect in this article

The human factor for success: a focus on developing potential and cultural development

Corporate Happiness – what is it and what do you want to achieve with it?

Why is corporate culture important for growth?

What defines a strength-oriented corporate culture?

Conclusion

The success of companies is measured in balance sheets, annual reports and key figures – but what about the company's non-measurable success factors? What role do satisfied employees, good team spirit and the development of potential play? After all, these are the basis for a company's success on the one hand and increasingly important aspects in the face of a growing shortage of skilled workers on the other.

We spoke with Dr. Oliver Haas, initiator of Corporate Happiness and “The New Leadership”, about strength-oriented cultural development and the development of potential for more growth.

We currently find ourselves in a time in which there are many challenges: from a shortage of skilled workers to demographic change and identification problems. At the same time, companies are looking for new employees who are agile, act independently and treat each other with respect. A culture of appreciation is needed to attract and retain the ideal employee. This is based on the fact that every employee feels comfortable in the company and contributes to the company's success with the associated positive energy. Corporate Happiness® thus pursues the goal of an appreciative corporate culture for satisfied employees in order to increase growth with positive energy and creative joy.

The possibilities for quantitative growth reach their limit at some point, which is why the focus must automatically shift to aspects of qualitative growth. This means, among other things, a strength-oriented corporate culture that makes its contribution through satisfied employees who feel that they are making a difference. It is no longer about squeezing the lemon more and more efficiently, but about planting lemon trees. Managers must become gardeners who promote unique growth through the development of potential. This succeeds when companies create a trusting working environment that satisfies individual needs and ensures that a bond is created between employees and their activities. And when companies achieve this state, employees surpass themselves and contribute to the sustainable success of the company with their unlimited wealth of ideas.

First and foremost, motivation is crucial for change. Corporate Happiness® works when profit maximization is not the primary goal. Motivation should be driven by the desire for employees to feel good in the company and not be a means to an end. In order to pave the way for healthy cultural development, the commitment of the entire company is required - from management to executives to employees. Everyone must reflect on their own attitude and ask themselves this question: What am I contributing to a positive corporate culture? And because the project of creating a healthy corporate culture is never complete, cultural ambassadors are needed to act as torchbearers, driving the values within the company and actively living them.

It is the mindset around digitization that is crucial in the context of corporate culture. The question of how we deal with short- and long-term challenges in the course of digital transformation. On the one hand, we have to prepare ourselves for the fact that in the next 10 to 15 years, around 30 to 40% of our jobs may become redundant and new areas of responsibility may arise. On the other hand, we currently have to overcome the distance of working from home and the possible alienation that comes with it. But all this sounds worse than it really is. Above all, the opportunity to work from home brings with it a culture of personal responsibility: those involved enjoy the freedom to organize themselves and their ideal working environment. And the fear of losing one's job must also be viewed from a different perspective: at first, working to rule is replaced. People, on the other hand, who identify with their company and its values and are passionate about their work cannot simply be replaced. Ultimately, digitalization will bring further changes and give us the chance to reflect on ourselves and our values in order to find the ideal employer and employees.

Conclusion

Take the path towards corporate happiness. Start with yourself and consider whether you are really treating yourself mindfully. Remember that we cannot change other people, only ourselves. But one determined person is enough to initiate a transformation and realign the mindset. Be the person who inspires others with positivity and drives them to achieve great things.