STS strengthens trusting customer relationships with CRM

Trusting customer relationships is the number-one priority at Spezial-Transformatoren-Stockach GmbH & Co. KG (STS for short). To ensure modern relationship management, the technology company counts on the CRM solution CAS genesisWorld, including a seamless connection to Infor COM.

With a 50-year history, this SME is a worldwide leader in custom-specific inductive components. These components are used widely in industry, medicine, railway technology and in the Smart Grid, for example as intelligent power-grid converters.

Customer journey at a glance

Trusting relationships with customers and partners are important in the industry of complex technology components. To ensure that trusting relationships succeed even in the fast-moving world of digital communication, the company decided to invest in a modern customer relationship management (CRM) solution to optimally map all digital and personal touchpoints during the customer journey.

"We build sophisticated components. Trust plays a major role in what we do. Good relationships with our customers and partners have always been important and this is something that we actively pursue on a daily basis", explains Josua Rückert, Head of IT at STS.

With CAS genesisWorld as a customer-centric system, STS is able to transparently map all phases and processes of the entire customer journey: From the recording of tasks and contact data to the qualification of new leads and order management through to invoicing, everything is organized by the CRM. In this way, the technology company strengthens collaborative work, increases efficiency and gives the entire team more time for the customer.

The customer centricity philosophy of
CAS Software convinced

A solution from an SME for other SMEs: The CRM solution from CAS Software AG met all functional requirements – and scored extra points with some nontechnical factors.

"CAS's philosophy impressed us. They focus on relationships with – customers, but also with employees, suppliers and partners. This way of thinking was a perfect fit for us", says Josua Rückert.

Find out more about the success story of Spezial-Transformatoren-Stockach GmbH & Co. KG auf einen Blick: to the reference >>