Digital sovereignty is the key to sustainable success

In today’s digital and globally networked landscape, companies must ask themselves a crucial question: Do we have full sovereignty over our digital infrastructure and data assets? The latest BITKOM study on digital sovereignty 2025 clearly shows that the majority of companies in Germany see digital self-determination as an essential success factor – for good reason and not only in Germany.

Digital sovereignty means more than just technical control over systems and data. It is about freedom, independence and the self-determined shaping of digital processes. Especially against the backdrop of geopolitical uncertainties and the growing power of individual tech giants, this claim is becoming increasingly important. Those who give up their data sovereignty not only lose control, but also competitiveness and trust - both internally and externally.

We are in an era in which business models, customer relationships and innovation cycles are increasingly influenced by digital tools. CRM systems play a central role in this: they not only help companies to work more efficiently, but above all to better understand and inspire their customers - while complying with the highest data protection standards.

Our CRM + AIA® solutions stand for precisely these values: fair.digital, data sovereign and GDPR-compliant. They enable companies to align their processes in a customer-oriented way while maintaining their digital independence. Together, we create not only secure but also sustainable foundations for a future-proof economy.

The BITKOM study confirms: Companies that invest in long-term, value-based and technology-open strategies are better prepared to navigate the challenges of the digital future. Digital sovereignty is not an end in and of itself - it is an economic and social success factor.