CRM solution provides competitive advantage at ELFLEIN Holding

Founded in 1932, the family-owned company combines expertise in transport and logistics, with a focus on the automotive industry as well as paper and food transport. With CAS genesisWorld, the company provides its employees with a centralised data platform for efficient processes, the best service and professional customer support.

„The CRM dashboard is the central platform for all the tools we need in our daily work. And thanks to the really easy and intuitive usability, everyone in the team was able to start working with the new CRM very quickly“, reports Ulrich Rost, responsible for Tender Management at Elflein Holding.

The digital customer dossier, which provides a 360° view of all customer and project data at the touch of a button, the simple import of contacts and the connection of the CRM + AIA solution CAS genesisWorld to telephone and mail systems ensure greater customer focus and professional customer relationship management within the company.

Implementation: Fast and intuitive

The implementation of CAS genesisWorld went quickly and all the basic functions were ready for use within just three months. This was because CAS genesisWorld already had much of what ELFLEIN needed on board as standard. And the flexibility of the CRM solution was also impressive, as it allowed very extensive company-specific functions to be integrated.

"Everything runs smoothly and the CRM has simply become part of our daily routine", reports Stefanie Kotschenreuther, Managing Director of Sales and Marketing.

This enables ELFLEIN Holding to intensify its personalised customer service and secure a competitive advantage with CRM.