Interview with Martin Hubschneider, founder & visionary of
CAS Software AG
An Interview with Martin Hubschneider
12-minute read
Growth and success despite challenging times, AI as a driver, digital sovereignty as a principle and a vision for a better society: In this interview, Martin Hubschneider, founder and CEO of CAS Software AG, provides insights into the current development and strategic direction of the company, explains the concept of Customer Centricity as a Service, and shows why he is thinking far beyond software solutions with WeSociety.
How are you Martin?
This year brought a world premiere for the Hubschneider family: Pippa, my first grandchild, was born. A second granddaughter is already due in July. Watching children grow into their potential reminds us of the miracle of life and lets us feel its joy.
My life motto, "Thinking positively truly does enchant life," is not naรฏve optimism. It expresses a conviction: to act and shape the world actively and creatively, with a liberating confidence in finding solutions, with compelling visions of the future, and with new realms of possibility.
And how is the CAS Software AG Group doing?
Despite the social and economic upheavals, CAS had an exceptionally successful year in revenue growth, overall performance, and profit. We have invested over 29 percent of our revenue (!) from current business into innovation and thus in our common future.
In this context, we are delighted that our team has been recognized several times as an outstandingly innovative company in Germany. The SZ Institute of the Sรผddeutsche Zeitung (!) and Creditreform honor the most innovative companies every year: After first place in 2024, we were delighted to take fourth place in 2025. We have been able to report a profit without interruption since our foundation 40 years ago and have carried it forward into the new financial year.
With equity of around 30 million Euros (equity ratio 78.2%), CAS is not only completely independent of external bank capital, but is also in a position to invest counter-cyclically in our common future.
"Thank you to all customers, partners and co-creators, and for a record year 2025"
Especially in these turbulent times, I really enjoy being surrounded by an excellent team of co-creators at CAS, but also by a community of partners and customers with shared values. Our innovation festival with great presentations by our co-creators and reference customers impressively demonstrated our commitment to shaping the future and our diverse innovation successes. I'm grateful that, as the CAS team, we can help shape this future and make a meaningful contribution to a digitally sovereign WeSociety.
What investment priorities does CAS focus on?
We are investing in many areas at the same time. Particularly high investments are made in our software platforms CAS genesisWorld, SmartWe, We.Network, CAS Merlin and SmartMaps. The combination of SmartWe/CAS genesisWorld and We.Network is currently creating a completely new software solution with Community CRM. In my view, every company and every organization will connect their customers and partners directly to their CRM system via We.Network in the future, thereby enabling direct dialogue.
Our aim is always to provide our customers with exceptional future security:
All solutions are hosted by us in certified data centers in Germany. Our solutions enable a high degree of adaptability to new customer requirements. The adaptations for this very rarely require programming - they can usually be implemented with the AppDesigner or through modeling in a release-safe manner. Our SmartDesign user interface is recognized worldwide as exceptionally user-friendly and fascinatingly simple: This year, we are introducing SmartDesign 3.0, a new generation with lots of integrated AI. We are already looking forward to the reaction of customers and users.
However, we are also investing in many industry solutions, such as our solution for car dealerships or solutions for connecting to other fair.digital software solutions.
Where does CAS stand when it comes to the use of artificial intelligence (AI)?
We were already one of the pioneers worldwide in 2016 with our intelligent Picasso search with "I don't search - I find". In 2021, we then registered AIA (Augmented Intelligence Assistants) as a trademark and subsequently launched a wide range of AI assistants under this brand.
At the Customer Centricity Forum, we will be presenting the concept of PIA - our unique digital assistant - for the first time. The first applications are already being shown live.
"In the future, everyone will have their own personal digital assistant (PIA)."
PIA has access to the personal wallet including the user's preferences and will orchestrate "its" digital service assistants and agents.
Our innovative AI coding, which lets you program the logic of the SmartDesign interface using everyday natural language, is a completely new feature. Our aim is always to ensure that AI is transparent and that the final decision always remains with the human being.