KIM - the name says it all
Reference OKI Europe Limited
OKI Europe is an OKI group company that has been leading the world in customer-led innovation for over 130 years. Employing more than 18,000 individuals in 120 countries worldwide, they bring together the support of a global organisation with the approach of a local business.
The success story at a glance
Requirements and goals
- Interdepartmental system for Sales, Marketing and Customer Service
- Central CRM system for all branches of OKI’s Central Region
- Optimisation of internal business processes
- Establish customer relationships to distributors, resellers, end customers as well as interested parties
- Simplification of co-operation between the departments
Benefits and advantages
- All data are always completely up-to-date
- Control of the handling of sales and marketing projects
- Control of the lead and partnermanagement projects
- Support of eventmanagement
- Customers support is based on one database and one customer dossier, even across different departments and branch offices
- Complete all-round view of various customer groups at the push of a button
- Analytical CRM und intelligent filter queries
- Select customers according to the most diverse attributes in a split second
- Easy handling and logical structure
- Raising customer proximity and customer orientation
Industry
Industry/ManufacturingCustomer since
2007Website
www.oki.com/euSupporting partner
CAS Software AG, KarlsruheCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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