Reference TP-Link Deutschland GmbH

Products from TP-Link make the world a little easier. The company specializes in intelligent network technology. With CAS genesisWorld, the TP-Link team delights customers and partners with optimal contact and information management.

The success story at a glance

Requirements and goals

  • Replacement of a self-developed system with a CRM solution for optimal management of customer inquiries, projects and contacts
  • Better options for reporting and evaluations
  • Mobile and device-independent work via app
  • Flexible adaptation of the CRM solution to own needs, for example with an interface for importing sales data and a seamless integration of Outlook 365
  • 360° management of customers and distributors
  • Extensive evaluations at product, dealer and distributor level

Benefits and advantages

  • Professional, investment-safe CRM solution with custom-fit implementation and individual adaptability to customer needs
  • Company-wide customer-centric platform on which individual pieces of information are networked and linked to form valuable knowledge, including data migration from enterprise resource planning system
  • Seamless integration of e-mails via the Outlook Add-In
  • Efficient basis for decision-making with the FusionCharts module for comprehensive reports
  • Time savings through standardized processes and continuous efficiency gains thanks to reduced organizational effort
  • Mobile, hybrid working, processes without media breaks, relevant data anytime and anywhere
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188