Reference Th. Geyer GmbH
TH. Geyer Labor is a family-owned company founded in 1892 and has over 130 years of industry experience. They act by tradition for the future by reliably and safely supplying their customers with their demanding tasks in the laboratory: from laboratory equipment and consumables, laboratory chemicals and life science products to laboratory furniture and complete furnishings and technology, if required TH. Geyer also takes care of laboratory planning. TH. Geyer Ingrediens responds efficiently to your individual requirements and provides you with customized solutions in terms of product and concept development. Attractive services, such as filling in small containers or competent advice on food law, make TH. Geyer GmbH & Co. KG is a partner whose service goes far beyond the distribution of ingredients.
TH. Geyer has long been associated with providing effective solutions to your problems and this is also reflected in our company logo. We wanted to take this same approach regarding our requirements for a new CRM system. Together with CAS genesisWorld and our partner itdesign we managed to realize these guiding principles in our initial implementation project as well as being able to actively apply them when dealing with customers on a day-to-day basis. CAS genesisWorld helps us to deliver even better solutions to our customers!
Dix Kaufner, Procurator and Branch Manager
The success story at a glance
Requirements and goals
- Replace Excel lists
- Work with consistent data in the various business units and across our international locations
- Increase completion rates by 10%
- Support structured inputs
- Integrate with our abas ERP system
- Apply a sophisticated rights system to grant trading partners partial access
- Enable remote working
Benefits and advantages
- Improved customer care as all relevant communication and interaction data is always current and available quickly through every workstation
- Easy flow of knowledge and cooperation throughout all business units as well as automated workflows and an ever-growing base of digitalized company knowledge
- Utilize cross-selling effects thanks to more transparent and easily searchable data
- Viewing and direct editing of leads and customers by trading partners
- Closer and smoother cooperation with trading partners
Industry
TradeCustomer since
2019Website
www.thgeyer.deSupporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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