Reference TEAM 7 Natural-wood furniture manufacturers

TEAM 7's success story began back in 1959 with a small joinery in Ried im Innkreis, Upper Austria. Today, with sales of over 100 million euros, the company is one of the leading premium furniture manufacturers - and has remained unmistakable in its style and philosophy. From Shanghai to Europe to Broadway in New York, around 750 dealers distribute the highest-quality furniture and kitchens, which are regularly awarded prizes and honors at design competitions and trade fairs.

The success story at a glance

Requirements and goals

  • To ensure a central solution which can track and manage all dealer and customer relationships
  • To intensify the customer centric processes between employees, partners and customers as well as digital networking to improve cooperation
  • To ensure a central solution which can track and manage all dealer and customer relationships
  • To improve data quality and integrate procurement
  • Increase customer satisfaction
  • Function as a tool for managing the sales process and internal processes
  • Improve the accuracy of marketing campaigns
  • Ensure mobile use for field staff
  • Expand the CRM solution - also for B2C

Benefits and advantages

  • Marked improvement in quality of master data thanks to centralized, intelligent data handling
  • Increased service quality with reduced reaction times and immediate fulfilment of customer requests even while mobile
  • Target group oriented marketing measures based on data density and a fine selection of actual customer needs
  • Well-founded, decision-making foundation for strategic procedures with clear reports including ERP data (sales figures, current orders)
  • Significant reduction of administrative effort for both the pre- and post-processing of customer visits thanks to mobile access to important data, even in areas with no internet connection!
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
Member of the Executive Board
+49 721 9638-188