Reference Pröll KG
As a research oriented developer of high quality ink systems Proell has been producing high quality inks and functional lacquers for innovative industrial applications – as well as for graphic printing - for over 80 years.
The key mission of the Pröll company is to recognize trends and develop solutions in cooperation with our customers. We found CAS genesisWorld to be the perfect platform for mapping these interdepartmental tasks.
Sebastian Schubart, CRM Manager
The success story at a glance
Requirements and goals
- An efficient central contact database and central information system
- Easy data maintenance
- Provide head office and subsidiaries with an overview of all transactions in both purchasing and sales
- Independent system configuration
- Replace existing isolated applications, especially those associated with the laboratory information system (LIMS)
- Optimize internal processes
Benefits and advantages
- Transparent, efficient work processes thanks to the automation of a number of laboratory specific processes (LIMS) such as small-scale production, shelf-life tests, color mixtures and mix optimization
- Consistent project templates for newly developed products make interdepartmental work easier
- Sound decision making thanks to easier configuration of individual reports
- Optimization of internal sales processes while continually monitoring sales processes
- Easy to role out to all departments
Industry
Industry/ManufacturingWebsite
http://www.proell-services.deSupporting partner
dibac Software GmbH, MönchengladbachCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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