Reference Murrplastik Systemtechnik GmbH

Murrplastik Systemtechnik GmbH develops, produces and distributes smart cable management systems and components for various industries and sectors worldwide. To ensure the success of its customers, the company responds flexibly, quickly and competently to the market. For their customers, this means protected investments, long-lasting machines and shorter downtimes.

The success story at a glance

Requirements and goals

  • Mapping marketing processes and incoming requests
  • Comprehensive rights concept
  • Mapping the sales process
  • Versatile reporting
  • Simple configuration options
  • Mobile use
  • Multiple languages
  • Integration in SAP ERP
  • Replacement of SAP CRM

Benefits and advantages

  • No double data retention, working with one database in CRM and ERP
  • Better overview and transparency of marketing requests, easy transfer of requests and efficient processing
  • Easy creation of daily updated analyses
  • Smooth working on the road in CRM
  • Better collaboration, synergistic effects and uniform processes by integrating all locations worldwide
  • Independent customization and creation of new fields, data objects and masks



Customer since



Supporting partner

itdesign GmbH, Tübingen
Read the full success story here Reference Report

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CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

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Marcus Bär
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+49 721 9638-188