Reference Müller & Bauer
The company of Müller & Bauer has been producing metal packaging in Metzingen near Stuttgart since 1899. Currently, the company employs 100 people to manufacture blank and printed packaging from aluminium and tinplate for customers in Germany, Europe and overseas.
Customer relationship management is a decisive factor for the success of our company. Our employees found CAS genesisWorld easy and intuitive to use.
Joachim Just, Head of IT and Wages department at Müller & Bauer
The success story at a glance
Requirements and goals
- Continued optimization of customer care, support and approach
- Replace paper-based files with time-saving, electronic customer dossiers
- Ensure all employees have access to the same information
- Transparency when communicating with the customer
- Support sales and marketing
- A central database to make work easier for employees
Benefits and advantages
- All information compiled in a digital project dossier stored in a central database
- All information accessible from all workstation computers
- Complete customer and project management of the areas of "Sales and Purchasing" and "Technology and Development" with the CRM system
- All activities in the coordination process with the customer can be viewed in the customer dossier at the touch of button
- All those involved in the process can access all relevant documents: from the initial design and layout to the finished product
- Targeted approach to customers and leads through efficient campaign management
- Competent, enthusiastic employees
Industry
Industry/ManufacturingCustomer since
2007Website
www.mueller-bauer.deSupporting partner
aptus IT GmbH, BacknangCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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