Reference mk Technology Group
The mk Technology Group is one of the leading suppliers of profile and conveyor technology. Based on its own aluminum profile system, mk offers an extensive modular system for factory automation.
The implemented CRM solu-tion CAS genesisWorld is performant, transparent, flexible and futureoriented.
Sven Saynisch, Head of Marketing
The success story at a glance
Requirements and goals
- Replacing the self-developed CRM system
- Future-proof, user-friendly, appealing look and feel
- Hosting of the solution by implementation partner
- 360-degree view of customers and prospects
- Wide range of functions and flexibility for future development
- Process automation when handling customer inquiries
- Extensive evaluation options
- Very experienced and economically stable implementation partner
Benefits and advantages
- End-to-end CRM solution for employees at different locations
- Hosting: no server infrastructure, IT staff savings, high flexibility, data sovereignty
- Significantly increased data quality and reduced administration efforts thanks to central platform with continuously growing and secured corporate memory
- Well-informed employees through fast availability of relevant customer data on individual dashboards or in views
- Mobile working online and offline
- Efficient and transparent processes with automated resubmissions and clear evaluation options
Industry
EngineeringCustomer since
2021Website
www.mk-group.comSupporting partner
itdesign GmbH, Tübingen
Read the full success story here
Reference Report
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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