Reference mk Technology Group

The mk Technology Group is one of the leading suppliers of profile and conveyor technology. Based on its own aluminum profile system, mk offers an extensive modular system for factory automation.

The success story at a glance

Requirements and goals

  • Replacing the self-developed CRM system
  • Future-proof, user-friendly, appealing look and feel
  • Hosting of the solution by implementation partner
  • 360-degree view of customers and prospects
  • Wide range of functions and flexibility for future development
  • Process automation when handling customer inquiries
  • Extensive evaluation options
  • Very experienced and economically stable implementation partner

Benefits and advantages

  • End-to-end CRM solution for employees at different locations
  • Hosting: no server infrastructure, IT staff savings, high flexibility, data sovereignty
  • Significantly increased data quality and reduced administration efforts thanks to central platform with continuously growing and secured corporate memory
  • Well-informed employees through fast availability of relevant customer data on individual dashboards or in views
  • Mobile working online and offline
  • Efficient and transparent processes with automated resubmissions and clear evaluation options
Read the full success story here Reference Report

CAS genesisWorld

The powerful CRM solution

CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.

More about CAS genesisWorld

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Marcus Bär
Member of the Executive Board
+49 721 9638-188